The goal of the outreach campaign is to keep the discussions that started at the WGBH Studios in Boston alive by continuing the dialogue throughout the country with business thought leaders and those who care about these issues the most.

In coordination with the Business Roundtable Institute for Corporate Ethics, the producers have secured commitments from key business schools, ethics centers, and business conferences to do screenings and webcasts of the program.

The producers will tailor the content of each screening or webcast to the particular audience involved, and will facilitate engaging panel and on-line discussions. As part of this process, the producers will also gauge interest in future programming topics and the possibility of using program material for internal corporate education/discussion starters. Attendance details and interactive responses will be recorded and analyzed.

Participants Include:

> The Corporate Executive Board

> The Conference Board

> The Ethics and Compliance Officer Association

> The Ethics Resource Center

> The Society of Corporate Compliance & Ethics

The Next Generation of Business Leaders
The producers are coordinating screenings at business schools such as the Darden School of Business.

In addition, “In Search of the Good Corporate Citizen” will be screened at Cornell University in November, 2009 at the annual leadership conference of Net Impact. Net Impact is one of the largest student organizations among MBAs in the world. The organization supports over 200 autonomous, volunteer-run chapters and a membership base of over 10,000, with programs and networking events centered on topics such as corporate social responsibility, social entrepreneurship, nonprofit management, international development, and environmental sustainability.