Future Shows  

SPONSORSHIP OPPORTUNITIES
With award-winning programming and higher ratings than any cable network, Public Television is a key destination for gaining corporate recognition, building brand image, and making an impact on target audiences.

Sponsor’s On-Air Credits
> The program will be available to the nation’s 348 public television stations for three-year broadcast rights. Public TV covers 99 percent of U.S. television households and serves over 76 million people each week. Generous rights allow for multiple broadcasts within the first year of the program’s release.

> Your company receives two credits that are up to 15-seconds in length and are embedded within the beginning and end of each national broadcast and all repeat broadcasts.

> Your company’s on-air credit will stand out in Public TV’s uncluttered environment – PBS has the fewest non-programming minutes, so sponsor messages are noticed.

> PBS allows creative approaches that your company may use for its on-air credit.

The PBS Audience
PBS is available to virtually every household in the country, but more importantly, a greater number of households and adults 35-64 watch PBS than similar cable channels. Compared with the general public, PBS’s Adult 25-54 viewers are:

> 56% more likely to be a member of local government
> 55% more likely to be a member of a business club
> 36% more likely to own $150,000 or more in stocks         

(Source: MRI, Fall 2006 Doublebase)

Viewers Prefer PBS Sponsors
In a 2006 Harris Interactive poll, viewers indicated that they hold PBS sponsors in high esteem:

> More than two-thirds of viewers believe that companies that sponsor PBS have a commitment to quality and excellence.

> PBS viewers are more likely to recall a sponsors’ on-air message and, overall, there is a 15% increase in perceived sponsor quality (quality lift) among those who correctly recalled sponsors vs. those who didn’t.

> Two-thirds of viewers would choose to purchase from a company that sponsors PBS, all other things being equal.

(Source: PBS Sponsorship – Awareness and Impact on Quality Perceptions, Harris Interactive, August, 2006)

The Value of Public Television

For the fourth consecutive year, a Roper Public Affairs & Media poll shows Americans consider PBS the nation’s most trusted institution among nationally known organizations:

> PBS remains #1 in public trust, with 49% trusting PBS a great deal. Second in trust are “courts of law,” which are trusted a great deal by 27%.

> Americans are more satisfied with programs on PBS compared to cable and commercial broadcast. Just under 40 percent are “very satisfied” with PBS programs, compared with Cable (25%) and commercial broadcasting (20%).

> A majority of Americans think it’s very important to have public television (59%). Only two out of five Americans think the same about commercial broadcast television (41%) while even less think it’s very important that we have cable television (38%).

> PBS remains the network with the most trusted news and public affairs programming, with 41% trusting its programs a great deal. CNN and Fox News trailed as second and third with 28% and 25%, respectively.

> Forty-three percent of Americans rated the news coverage, investigations and discussions of major issues on PBS programs as mostly fair. NBC came in second at 37%.

Beyond the Broadcast

In coordination with the Business Roundtable Institute for Corporate Ethics, the producers coordinate screenings at key business schools, ethics centers, and business conferences.  This gives executives at the sponsoring companies the option to participate in panel discussions with select audiences of their choice about topic areas that arise in the television programs.  For further information please see outreach campaign.

 

For a full sponsorship packet please contact:

Denny Swenson
617-688-9005